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Pitch Deck. Campbell Creative: The Future of Creator & Brand Principal: Alyson Campbell — alyson@heartandsoulpr.com Campbell Creative · Brand Creative & Strategy · A division of Heart & Soul PR

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Campbell Creative: The Future of Creator & Brand

Principal: Alyson Campbell — alyson@heartandsoulpr.com

Campbell Creative · Brand Creative & Strategy · A division of Heart & Soul PR

Table of Contents. Why Now · The Problem · The Solution · The Traction · Business Model · The Market · Go-to-Market · Competition · The Team · Funding · Contact

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Why Now · The Problem · The Solution · The Traction · Business Model · The Market · Go-to-Market · Competition · The Team · Funding · Contact

Why Now. The Content Creator and Brand system is fractured and fragmented.

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The Content Creator and Brand system is fractured and fragmented.

The Problem. The top creators and brands have created a winning formula, but they don't have the time, energy or desire to plan everything they need. Tools in Too Many Places (no central operating ability): software, apps, tools and content living in too many places. On average, creators are using more than 24 tools across 12 categories. Lack of Time: time spent on content creation 30–46% vs. administrative tasks, operations and growth strategies 54–70%. Inability to Reach Full Potential of Market Scale.

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The top creators and brands have created a winning formula, but they don't have the time, energy or desire to plan everything they need.

Tools in Too Many Places (no central operating ability): software, apps, tools and content living in too many places. On average, creators are using more than 24 tools across 12 categories.

Lack of Time: time spent on content creation 30–46% vs. administrative tasks, operations and growth strategies 54–70%.

Inability to Reach Full Potential of Market Scale.

The Solution. We are the future of creators and brand. We bridge all the gaps in the fractured and fragmented creator and brand marketplace. The full ecosystem. All in one place. Lifetime access. Fully done-for-you white glove production with celebrity architecture + VIP-Concierged Travel Services. Brand Product Activations & Experience Arm: retail sell-in, scaling existing retail, customizable activations, live jump out crews. Bespoke AI Intelligence Layer: full eyes on Project Management, Measurement & Reporting and assets, with lifetime access.

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We are the future of creators and brand. We bridge all the gaps in the fractured and fragmented creator and brand marketplace. The full ecosystem. All in one place. Lifetime access.

Fully done-for-you white glove production with celebrity architecture + VIP-Concierged Travel Services.

Brand Product Activations & Experience Arm: retail sell-in, scaling existing retail, customizable activations, live jump out crews.

Bespoke AI Intelligence Layer: full eyes on Project Management, Measurement & Reporting and assets, with lifetime access.

The Traction. Proven Industry Track Record with 10-Year + Pipeline (Heart & Soul PR). 43x ARR growth YOY*. Chart reflects Heart & Soul PR business revenue, as Campbell Creative is newly launched and pre-seed. ARR grew to $156K in the first 5 years before a deliberate pivot to high-level consulting in 2023.

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Proven Industry Track Record with 10-Year + Pipeline (Heart & Soul PR). 43x ARR growth YOY*.

Chart reflects Heart & Soul PR business revenue, as Campbell Creative is newly launched and pre-seed. ARR grew to $156K in the first 5 years before a deliberate pivot to high-level consulting in 2023.

Business Model. Full Creator & Brand Ecosystem (Lifetime Access). House Money — starting at $25K–$30K. Full Spread — starting at $48K–$65K: Bespoke Creator + Brand Product Experiences & Activations Arm. Top Shelf — starting at $150–$220K: Fully Bespoke AI-Intelligence Layer (Personalized Project Management / Analytics / Reporting).

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Full Creator & Brand Ecosystem (Lifetime Access).

House Money — starting at $25K–$30K.

Full Spread — starting at $48K–$65K: Bespoke Creator + Brand Product Experiences & Activations Arm.

Top Shelf — starting at $150–$220K: Fully Bespoke AI-Intelligence Layer (Personalized Project Management / Analytics / Reporting).

The Market. The future of creator and brand spend is unlimited. TAM $374B: Brand & Experiential Product Activations $12 Billion · Brand to Creator Ad Spend $44 Billion · The Creator Economy $313 Billion. SAM $7.2B · SOM $41.1M.

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The future of creator and brand spend is unlimited.

TAM $374B: Brand & Experiential Product Activations $12 Billion · Brand to Creator Ad Spend $44 Billion · The Creator Economy $313 Billion.

SAM $7.2B · SOM $41.1M.

Go-to-Market. We're after a $1 Trillion Market Opportunity. Example model: 3 creator packages a month @ $150K New MRR · CAC $333.33 · Gross Margin 100% · LTV $1M–$5M · Payback: immediate (0.2 days). 1. Creator & Brand Need · 2. Campbell & Team Relationship Equity · 3. Content (TikTok, Instagram, LinkedIn, YouTube) · 4. The Always-On Funnel · 5. Bespoke Celebrity Architecture Packages · 6. Product Experiences & Activations Arm · 7. Bespoke AI Intelligence Layer — lifetime value.

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We're after a $1 Trillion Market Opportunity.

Example model: 3 creator packages a month @ $150K New MRR · CAC $333.33 · Gross Margin 100% · LTV $1M–$5M · Payback: immediate (0.2 days).

1. Creator & Brand Need · 2. Campbell & Team Relationship Equity · 3. Content (TikTok, Instagram, LinkedIn, YouTube) · 4. The Always-On Funnel · 5. Bespoke Celebrity Architecture Packages · 6. Product Experiences & Activations Arm · 7. Bespoke AI Intelligence Layer — lifetime value.

The Competition. Building the only all-in-one, best-in-class platform for creator and brand. TikTok (creator platform) · Notion (project management) · Quintessentially (luxury concierge) · Jack Morton (experiences & activations). Campbell Creative: all of these, all in one — plus Celebrity Digital Architecture.

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Building the only all-in-one, best-in-class platform for creator and brand.

TikTok (creator platform) · Notion (project management) · Quintessentially (luxury concierge) · Jack Morton (experiences & activations).

Campbell Creative: all of these, all in one — plus Celebrity Digital Architecture.

Team. 90+ combined years of scaling brands & creators. Alyson Campbell — CEO & Founder, Executive Creative Director, Campbell Creative, a division of Heart & Soul PR. Dimitry Loiseau — Creative Executive & Visual Director. Carlos “Los” Musquez — Creative Director & Founder, Old School Collective.

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90+ combined years of scaling brands & creators.

Alyson Campbell — CEO & Founder, Executive Creative Director, Campbell Creative, a division of Heart & Soul PR.

Dimitry Loiseau — Creative Executive & Visual Director.

Carlos “Los” Musquez — Creative Director & Founder, Old School Collective.

Team. Jeff Jefferies — Executive Director, Brand & Product Experiences & Activations, Jefferies Media Group. Aurien Jefferies — Executive Co-Director, Brand & Product Experiences and Activations, Jefferies Media Group. Sheldon True — Executive Director, Creator Division, True Wrld Media.

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Jeff Jefferies — Executive Director, Brand & Product Experiences & Activations, Jefferies Media Group.

Aurien Jefferies — Executive Co-Director, Brand & Product Experiences and Activations, Jefferies Media Group.

Sheldon True — Executive Director, Creator Division, True Wrld Media.

Funding. We're raising $100K to power the future of creators and brands and own both markets. Pre-Seed · October 2026 · $100K · Post-Money SAFE Note · Self-funded · $5M valuation cap · 18 months of runway. Use of proceeds: work with Nassau Street Partners to oversee scale with their global distribution network, and further scale initial marketing.

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We're raising $100K to power the future of creators and brands and own both markets.

Pre-Seed · October 2026 · $100K · Post-Money SAFE Note · Self-funded · $5M valuation cap · 18 months of runway.

Use of proceeds: work with Nassau Street Partners to oversee scale with their global distribution network, and further scale initial marketing.

Contact. Alyson Campbell — CEO & Founder campbellcreative.net · alyson@heartandsoulpr.com

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Alyson Campbell — CEO & Founder

campbellcreative.net · alyson@heartandsoulpr.com

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